Client: Total Learning Concepts
Writer and facilitator of customized sales and management programs for the medical, biotech and pharmaceutical industries
Projects:
- "Leading and Managing for Success" workshop for managers from Barr Labs and Stryker Biotech
- "Enhancing Communications" workshop for wound care doctors hired as consultants for ConvaTec, a Bristol-Myers Squibb company
Client: Harvard Clinical Research Institute
Customized Sales Workshops focusing on relationship selling
Projects:
- Successful Sales Strategies
- Marketing Yourself
- Trade Shows & Conferences - your brand
Client: Capital Bank
Customized Sales & Management Workshops
Projects:
- Projects:
- Team skills - assessments
- Consulting & Caoching
- "Sales Strategies" workshop
- "Leading and Managing for Success - Raising the Bar"
Client: Bespoke Software, Inc.
Create sales plan and establish sales department
Projects:
- Assist in recruiting a sales representative
- Design compensation plan
- Train sales representative
- Interim VP Sales & Marketing
- Executive coaching
Client: Conley Associates
Growing Revenues: The Four Steps to Success
Projects:
- Sales Team Assessment
- Sales Training
- Individual Coaching
- "Denise was an absolute pleasure to work with. Her sales methods helped me to increase my confidence in my selling abilities and gave me the tools to close on business that sat in my pipeline for far too long. I would suggest Denise's services to any company that is looking to convert suspect buyers into prospect buyers and ultimately to actual buyers." Zac Conley
Client: Aflac
Customized Training Workshop
Projects:
- Seminar – “Beat the Clock” – time management for sales professional and managers
Client: Albany County Bar Association
Marketing & Ethics Seminar
Projects:
- Continuing Legal Education (CLE) seminars
- Marketing and advertising strategy
- Personal marketing plans for lawyers
- "Every single response from the attendee's evaluations said she was excellent. Denise is an excellent presenter."
Client: Spiral Design Studio
Sales coaching
Projects:
- Sales skills training
- Personal sales coaching
- Networking skills
- Target marketing
- "Denise is a great sales mentor who helped our company grow,understands our mission, and is genuinely interested in seeing us succeed. She is not only a pleasure to meet with each month, but she energizees our staff to attain their goals and share their successes with her."
Client: O'Connell and Aronowitz
Projects:
- Seminar – “Marketing Yourself”
- Coaching and planning for business development
- Marketing plan
- Personal coaching for law firm partners and associates
Client: Time Warner Cable
Projects:
- "Getting that Appointment” – training seminar for seasoned sales professionals
Client: Transfinder
As interim manager and executive coach, new clients grew from 200 to over 700 clients in 5 years with over 20% revenue growth each year
Projects:
- Public Relations Campaign
- Sales Recruiting and Training
- Customer Communications
- New Product Launch
- Executive Coaching
Client: TL Metzger
Management workshop to assist a real estate firm with the expansion of a new division
Projects:
- Strategic Planning
- Mission Statement
- Establish Marketing Goals
- Review Public Relations Effort
- “Marketing Yourself” Workshop
Client: Rensselaer County Regional Chamber of Commerce
Personal coaching and sales training that resulted in exceeding quota and receiving national recognition
Projects:
- Sales coaching
- Instructor for the "Smart Up" Entrepreneurial Assistance Program
- "Denise Horan was a coach for our new business development representative resulting in our chamber being recognized nationally as one of the fastest growing chambers in the U.S. She also contributed to our success as an instructor for the Entrepreneurial Assistance Program, "Smart Up."
Client: City Express
Upgraded corporate image for ten year anniversary, and increased customer retention through quality surveys and training from 90% to more than 98%
Projects:
- Annual Sales and Marketing Plan
- Quality Surveys
- Customer Service Training
- Interim Sales Management
- Web, Brochure, Logo coordination
Client: Regalo
Assisted in increasing sales through sales department expansion; improved cash flow through industry benchmarking and business assessment
Projects:
- Business Assessment
- Annual Sales and Marketing Plan
- Telesales Department Plan
- Sales Training Manual and Interim Sales Management
- Management Training
Client: Homestead Funding Corp
Increased sales by training the importance of relationship building; improved corporate communication and employee recognition through newsletter
Projects:
- Sales Training Seminar
- Corporate Newsletter Design and Training
- Acquisition Sales Plan for Merger with FNB
Client: IBC
Advisor to new start up - revenue generation in less than 6 months
Projects:
- Marketing and Business Advisor
- Developed Sales Compensation Plan
- Executive Coaching
Client: ExpressIt
Sales and Customer Service reorganization and training to prepare for sales growth and improved customer retention
Projects:
- Sales Training Workshop - Growing Sales
- Consulting Project - Plan to Increase Revenues
- Executive Coaching